Instead of one interior to fit all, the buyer is
offered a choice of themes more relevant to how they use their vehicle.

Many buyers subscribe to lifestyle stereotypes whether through their actions
or aspirations.
For example; When a customer looks to buy a C segment car they are able to choose from a wide range of body styles. Customers with different
requirements choose different body styles.

TIE Concept gives customers a choice of interior.

     
       
 
     
     
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Info-tainment module >
Comfort - Audio - Info
Compact climate system >
Feat. peltier elements.		  
Multifunction lockable >
pull-out storage.
 

Repackaging components would make it possible to free up useful space.
This configuration would include a lockable retractable stowage area behind the central IP fascia.

   
Early in my development I defined the package over which the themed interiors would be designed.

I aimed to create an optimised base that would allow the main surfaces to express the character assigned to that interior theme.

With the cost based trend toward carry over
components there is a real danger that the buyer
faces a choice devoid of character and individuality.

With a clean sheet design, a system with a strong common base could provide the platform for more personalised functions and aesthetic.