This was a project in which we were to loosen up and create something for our own enjoyment. We were given a Brand for which to develop a progessive new image.
     
     
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  I wanted to visualise a Jaguar supercar to rival the best that Maranello and Stuttgart could offer.
I drew inspiration from the classic 60’s E-type aswell as the leaping cats’ recent venture into F1.
 
             
               
                             
               
                     
 

Tough appearance while maintaining a friendly faithful character, with a 'go anywhere - do anything' capability.
With the trend for upmarket and more sobre Wolfsburg models. I wanted to visualise a VW reminiscent of the classic that will always be cool for it's practicality and symbolic of youthful exploration.

  
 
         
 

Dynamic curves hold energy aswell as tension and strength resulting in a friendly expressive form.
Focus is put on interior space and practicality, and this can be found in the mono-volume passenger accomodation and pick-up load area

1:4 Scale wooden model